Personal Styling Services
Hi, I’m Angela! I’m a San Francisco-based personal stylist offering virtual styling consultations and wardrobe editing services to clients everywhere (in-person styling in the SF Bay Area).
Most stylists will tell you what to wear. I help you understand why you’re drawn to what you’re drawn to, then use that to build a wardrobe that works for your actual life.
Why work with a Personal Stylist?
You probably don’t have a style problem. You have a clarity problem. You have clothes but nothing to wear. You buy things that look great on the hanger but feel wrong on your body. You’re tired of trends but don’t want to look dated.
I’ve spent over a decade in fashion and retail tech. I was stylist #12 at Stitch Fix and helped scale their styling team from 15 to 5,000 people. At Amazon, I launched their first physical fashion store and built a team of stylists. I’ve worked with thousands of people across every body type, budget, and life stage, and what I’ve learned is this: the best wardrobes aren’t built on formulas. They’re built on understanding what feels like you and why.
When we work together, we decode your personal style language: your colors, your silhouettes, the references that resonate with you. Then we translate that into a wardrobe strategy. We start with what you already own, cut what’s not serving you, and get clear on what’s actually missing.
The goal isn’t just better outfits. It’s understanding your own taste well enough that getting dressed stops feeling hard, and you can keep doing it well on your own.
Styling Services
I offer three ways to work together, depending on where you are and what you need:
Virtual Styling Session: For when you need someone to talk through a specific challenge with you. We work together in real-time to solve whatever’s blocking you: an upcoming event, a closet full of pieces that don’t talk to each other, or just figuring out what your style actually is. Billed hourly.
Wardrobe Reset: A four to six week intensive where we completely transform your closet. We’ll audit what you own, identify your style language, cut what’s not working, and build a strategic plan for what’s missing. You’ll come out the other side with a wardrobe that makes sense and the clarity to maintain it.
Style Partnership: Ongoing monthly support for someone who wants a stylist in their corner. Think of it as having a thought partner for your wardrobe — I’m here as your life evolves, your body changes, your needs shift. We work together to keep your style feeling current and true to you.
Not sure which makes sense for you? Book a complimentary consult and we’ll figure it out together.
I also offer Custom Digital Lookbooks (visual guides showing you exactly how to wear what you already own) and gift certificates redeemable for a Virtual Styling Session.
All services are virtual. In-person sessions available in the San Francisco Bay Area for an additional fee.
VIRTUAL STYLING SESSION
Solve a specific wardrobe problem
$200 | 1 hour (video consult only)
$300 | 1 hour (video consult + shopping links)
Something’s driving you crazy. Maybe it’s a piece you can’t figure out how to style, a closet full of separates that won’t talk to each other, or an event next week and no idea what to wear.
We spend an hour on video working through whatever’s blocking you. I’ll help you see what you already have differently, give you styling strategies you can use over and over, and if buying something new would actually solve the problem, I’ll send you up to 5 curated options.
This works well for:
“I bought this and now it just hangs there” situations
Shopping your own closet to make new outfits
Getting a second opinion before a big purchase
Last-minute event styling
Learning how to wear a trend or silhouette you’re intimidated by
Best for: You don’t need a complete wardrobe overhaul — you need expert eyes on a specific problem. Or you’re curious about working with a stylist but not ready for a bigger commitment.
BOOK A VIRTUAL STYLING SESSION (consult only)
BOOK A VIRTUAL STYLING SESSION (consult + links)
WARDROBE RESET
Transform your closet into a wardrobe you actually use
$1,200 | 4-6 weeks (payment plan available)
You open your closet and feel overwhelmed, not inspired. You’re wearing the same 3 outfits on repeat while everything else collects dust. You keep buying new things hoping they’ll fix the problem, but they just add to the clutter.
How it works:
Before We Meet:
You’ll complete a style questionnaire and audit your current wardrobe using a self-led guide I send you. Go at your own pace.
Week 1: Assessment & Outfit Creation
90-minute virtual styling session where we validate your Keep/Donate/Tailor decisions, identify your wardrobe MVPs, and create fresh outfit combinations from what you’re keeping. You’ll get photos of every outfit we create plus a prioritized shopping list with curated links (typically 10-15 pieces organized by impact).
Week 2-3: Strategic Shopping
Shop for the gaps we identified using your prioritized list. I’m available via text for “should I buy this?” questions, fit checks, and alternatives if your size sells out. The goal: avoid expensive mistakes and find exactly what you need without endless scrolling.
Week 4-6: Integration
1-hour virtual try-on session to style your new pieces with what you already own. We’ll create even more outfit combinations and make sure everything works together.
You’ll receive:
Custom digital style guide with styling tips and photos of all the outfits we created (20+ looks)
2 weeks of continued text support as you implement your new wardrobe
You’ll walk away with: A closet that makes sense, styled outfits ready to wear, and the confidence to get dressed without overthinking it. More importantly, you’ll understand what works for your body and lifestyle — and how to shop strategically going forward.
This is for you if:
You’ve gone through a life transition (new job, postpartum, weight change, lifestyle shift)
You’re tired of buying things that don’t go with anything
You want to look put-together without the morning spiral
You know you have good pieces but don’t know how to make them work
This is NOT for you if:
You’re not ready to let go of things that don’t serve you
You want someone to just tell you what to buy without the thinking
You want a complete wardrobe replacement (we maximize what you own first)
PURCHASE A WARDROBE RESET PACKAGE
STYLE PARTNERSHIP
Your personal stylist on retainer
$1,500/month or $4,200/quarter (payment plan available)
The most comprehensive, high-touch styling relationship I offer. I proactively keep your wardrobe fresh, current, and ready for anything — from board meetings to date nights to last-minute travel.
Month 1: Foundation
We start with a 1-hour personal style workshop so I understand your life, your goals, and your aesthetic. Then a 2-hour wardrobe assessment where we edit what you have and create a strategic plan for what’s missing.
You’ll get a personalized shopping list, a 2-hour virtual try-on session to integrate new pieces, and a custom style guide with outfit formulas built around your actual lifestyle. By the end of month one, you’ll have 20+ complete outfits created and documented.
Months 2+: Ongoing Support
Every month, I send you 6-8 fresh outfit combinations created from your existing wardrobe, tailored to your calendar and the season. You have unlimited texting access during business hours for quick styling questions.
I proactively update your wardrobe each season — recommending 3-5 strategic pieces with curated shopping links before you even realize you need them. I create packing lists for trips, style you for events, and give you first access to new services I’m testing.
What this isn’t: A full-service monthly shopping service where I’m buying new items for you every month (that would require a significantly higher investment). Instead, I focus on maximizing what you already own and making strategic seasonal updates as your needs evolve.
This is for: Executives, busy parents, public-facing professionals, or anyone who wants to stop thinking about what to wear and focus on literally anything else. You want someone anticipating your needs, keeping you current, and making sure you always look polished — without the mental load.
How to join: By application only, and only for past clients. Work with me first on any service $300+ (Wardrobe Reset or a styling session with shopping). If we’re a great fit, you can apply for a partnership spot when one opens up.
Limited availability.
WHAT CLIENTS ARE SAYING
Angela is my go-to person for any and all style guidance, whether I need a work look in a pinch, fun holiday outfits, or just everyday style ideas. She’s super collaborative, offering options and refining them with me until it clicks. She has such a great eye for elevating your personal style so you still feel like yourself, just better. I’m so grateful for her!
Angela—you are a styling genius!! I love this push of rewearing more of my existing items, and your styling advice on one big item (versus big on top and bottom) felt like the fashion gods giving me permission to do this. Thank you thank you for your work here, my key takeaway is to start adding MORE pieces to my looks, I think I’m being too conservative with my styling to get the looks I want. And I love how you nailed the nuances of the Bay Area climate.
I was so happy with the mix of outfits — from workwear to date night and I especially loved the cozy errands day outfits — so much of my outfit needs are for casual days and I will feel so much more chic in these combinations than just my jeans and sweater uniform. Your eye for color, texture and proportion is amazing, and you spotted things I never would have put together. These all feel so wearable and I can’t wait to try out the combinations.
Not only did Angela fully understand my lifestyle demands and aesthetic taste but also described alternatives to the looks she created for me. Her recommendations for new pieces were very close to the wishlist I had shared with her and she came up with looks that I will wear a lot. None of the looks were too ‘out of my comfort zone’ (which is a concern I normally have when working with a stylist). Overall, this lookbook was even better than I had expected and I got so much inspiration on what to wear in the upcoming season!
Loved working with Angela for these amazing looks — many combos I’d never considered, using pieces I already own — as well as some fantastic recommendations on what to add that would help me extend my wardrobe even more. Especially love that for many outfits she gave multiple options on how to style or recommended other ideas in the notes section. I did this b/c I started a new job and now I have a ton of new inspo!! Highly recommend!
FREQUENTLY ASKED QUESTIONS
How do I book? Click here to book my services. You’ll choose your date and complete payment through my scheduling system.
I have no idea which service I need. Where do I start? Book a 15-minute phone consult. We’ll talk through what’s frustrating you, and I’ll recommend the best solution.
Are you virtual or in-person? Everything is virtual (via FaceTime or Google Meet), which means you can work with me from anywhere. I do offer in-person styling in the San Francisco Bay Area for an additional fee. Email me for availability and pricing.
Do you offer payment plans? Yes, for Wardrobe Reset and Style Partnership. Just mention you’d like a payment plan when booking and I’ll send you options.
What’s your cancellation policy? 24 hours notice to reschedule or cancel.
Can I gift a styling service to someone? Absolutely! Purchase a gift certificate for Virtual Styling Sessions here.
What’s the difference between a personal stylist and a personal shopper? A personal stylist helps you maximize what you already own, guides you on how to create outfits with ease, and gives you the tools to maintain your wardrobe independently. A personal shopper focuses primarily on purchasing new items. My approach combines both — we start with what you have, then strategically add pieces that multiply your options.
Do I have to buy a whole new wardrobe? Nope. Most clients are surprised by how many outfits we create from what they already own. For Wardrobe Reset, the shopping list is strategic and prioritized by impact — you decide how much to buy based on your budget. Even 2-3 key pieces can change the game.
What if my body is changing or I’m between sizes? We work with where you are right now and build flexibility into your wardrobe. I’m not here to dress your “goal body” — I’m here to make you feel confident in your current body.
I’m on a really tight budget. Can we still work together? Of course. I’ll help you prioritize what will make the biggest impact and work within whatever budget you have. The goal is to stop wasting money on things that don’t work, which actually saves you money long-term.
What if we work together and I want ongoing support? After any service, you can access the SOS Styling Hotline ($150/month) for continued help whenever you need it. If you want comprehensive monthly support, ask about joining the Style Partnership waitlist.
I have a really specific style concern (postpartum, corporate dress codes, modest dressing, etc.). Can you help? Yes. During your consult, we’ll talk through your specific needs and I’ll let you know if I’m the right fit. I’ve worked with clients navigating career changes, postpartum bodies, specific dress requirements, and everything in between.
Still have questions? Send me an email or reply to any newsletter. I typically respond within 24 hours.