Styling Services: Looks We Send Friends
Hi, I’m Angela! I’m a San Francisco-based personal stylist offering virtual styling consultations and wardrobe editing services.
Most stylists will tell you what to wear. I help you understand why you’re drawn to what you’re drawn to, then use that to build a wardrobe that works for your actual life.
Why work with me?
You probably don’t have a style problem. You have a clarity problem. You have a closet full of clothes but nothing to wear. You buy things that look great on the hanger but feel wrong on your body. You’re tired of trends but don’t want to look dated.
I’ve spent over a decade in fashion and retail tech. I was stylist #12 at Stitch Fix and helped scale their styling team from 15 to 5,000 people. At Amazon, I launched their first physical fashion store and built a team of stylists. I’ve worked with hundreds of people across every body type, budget, and life stage, and what I’ve learned is that the best wardrobes aren’t built on formulas. They’re built on understanding what feels like you and why.
When we work together, we decode your Signature Style Recipe: your silhouettes, color story, the textures and proportions that resonate with you. Then we translate that into a wardrobe strategy. We start with what you already own, cut what’s not serving you, and get clear on what’s actually missing.
The goal isn’t just better outfits. It’s understanding your own taste well enough that getting dressed stops feeling hard, and you can keep doing it well on your own.
Styling Services
I offer a few ways to work together, depending on where you are and what you need:
Styling Session: When you need expert guidance on a specific problem. We work together in real time to solve whatever’s blocking you — a piece you can’t figure out how to style, an upcoming event, or a closet full of things that won’t talk to each other. Billed hourly.
The Closet Edit: A single, focused session to unlock what you already own. We work through your closet together, build complete outfits from what you’re keeping, and get clear on what’s actually missing. No shopping required.
The Wardrobe Reset: A collaborative transformation that includes two sessions with a sourcing phase in between. We edit your closet, fill your gaps strategically, and integrate everything into a wardrobe that works as a system. You’ll come out the other side with a wardrobe that makes sense and the clarity to maintain it.
Style Partnership: Ongoing monthly support for someone who wants a stylist in their corner. Think of it as having a thought partner for your wardrobe — I’m here as your life evolves, your body changes, and your needs shift. By application only.
All services are virtual. In-person sessions are available in San Francisco for an additional fee and based on availability.
Not sure which service makes sense for you? Book a free discovery call and we’ll figure it out together.
Gift certificates are also available for purchase.
STYLING SESSION
Solve a specific style challenge
$300 | 1 hour
We’ll spend an hour together on video working through your specific challenge. You’ll leave with a clear solution, styling strategies you can keep using, and a short recap you can reference.
What you’ll get:
New outfits built on the spot, plus answers to the “why doesn’t this work?” questions you’ve been pondering
A post-session recap with key styling insights, outfit notes, and strategic style guidance you can immediately use
Optional: Get 10 curated shopping links if buying something new would actually solve the problem (+$200 for up to 10 links)
This works well for:
You have unworn pieces you love but don’t know how to style
You have a trip, event, or new job coming up and no idea what to wear
Your closet is full but nothing talks to each other
You want expert eyes on something specific without committing to a full overhaul
You’re curious about working together but not ready for a bigger investment
THE CLOSET EDIT
Gain clarity with what you already own
$1,200 | 1 virtual session, up to 3 hours
You open your closet and feel overwhelmed and uninspired. You’re wearing the same three outfits on repeat while everything else collects dust. You don’t need a full overhaul; you just need someone to help you see what you already have differently.
This is a single, focused session. We work through your closet together, make decisions on what stays and what goes, and build new outfits from what you’re keeping. You’ll leave with a clear style direction and a personalized digital lookbook you can keep referencing.
We start with what you already own so you understand not just what works, but why. Every outfit you put together and every purchase you make after this will feel more intentional.
How it works:
Before we meet, you’ll complete an onboarding questionnaire and edit your closet using a self-led guide I send you.
The Session: Up to 3 hours. We finalize your edit together, create new outfits, and identify what’s actually missing.
What you’ll get:
A Personalized Digital Lookbook (delivered via a styling portal) that includes all outfits created during the session, styling notes, and curated product and brand suggestions (so you know what to look for when you’re ready to shop)
The Signature Style Recipe Framework: a self-guided worksheet to help you define exactly what feels like you
Access to your own Styling Portal: a platform for building your digital closet, and where your outfits and lookbooks are organized and accessible anytime.
2 weeks of post-wrap support so you can put what we built together into practice with confidence
Add-on: Want shopping links too? Get 20 curated options across 5 categories, delivered within one week of your session (+$300 for up to 20 links)
This works well for:
You generally like your clothes but struggle to put outfits together
You feel overwhelmed by options and default to the same few looks
You want clarity and direction without committing to a full wardrobe overhaul
You’re curious about working together and want a focused starting point
This is NOT for you if:
You’re not ready to let go of things that aren’t serving you.
You want curated pieces sourced for you with a follow-up session to integrate everything.
You’re ready to invest in filling your wardrobe gaps strategically—start with The Wardrobe Reset instead.
THE WARDROBE RESET
Build a wardrobe you actually reach for
$2,000 | 2 virtual sessions
You’ve got good pieces. You might even have great pieces. But your closet doesn’t feel like a system—it feels like a pile of individual decisions that never quite add up to a look. You’re ready to fix that, and you want someone to help you fill the gaps strategically.
This is the full process: two sessions, a sourcing phase in between, and a personalized digital style guide that captures everything we built together.
How it works:
Before we meet, you’ll complete an onboarding questionnaire and edit your closet using a self-led guide I send you.
Session 1: Up to 3 hours—closet assessment, outfit building, and closet shopping. We finalize your edit, build complete looks from what you’re keeping, and identify exactly what’s missing.
Sourcing phase: Within one week of Session 1, I’ll send you a personalized shopping list: up to 20 product links across 5 categories. You have one week to review and submit swap requests (one round, submitted all at once). Session 2 is scheduled within 4 weeks of link delivery, whether or not everything has arrived.
Session 2: Up to 90 minutes—we style your new pieces with your existing wardrobe, build additional outfit combinations, and make sure everything works together.
What you’ll get:
A Personalized Digital Style Guide (delivered via a styling portal), including outfit formulas, styling notes, and all outfits created across both sessions.
Your Personalized Signature Style Recipe—developed from our work together, capturing exactly what makes your style yours.
Access to your own Styling Portal: a platform for building your digital closet, and where your outfits and lookbooks are organized and accessible anytime.
2 weeks of post-wrap support so you can put what we built together into practice with confidence
Add-on: Need more sourcing? Add an additional batch of 10 curated product links across any category, delivered within one week of request (+$200 for up to 10 links)
This is for you if:
You’ve been through a life transition—new job, postpartum, weight change, lifestyle shift.
You have good pieces but need help filling the gaps strategically.
You want expert eyes on both what you own and what you should add.
You’re ready to invest in getting it right and have the resources to do so.
This is NOT for you if:
You’re not ready to let go of things that aren’t serving you.
You’re not in a place to invest time and money into filling your wardrobe gaps right now.
You want someone to just tell you what to buy without understanding your style first.
A focused closet clean-out session would actually solve the problem—start with The Closet Edit instead.
STYLE PARTNERSHIP
Your personal stylist on retainer
Pricing on request. Limited Availability.
The most comprehensive, high-touch styling service I offer. I proactively keep your wardrobe fresh, current, and ready for anything—from board meetings to date nights to last-minute travel.
What this isn’t: A full-service monthly shopping service where I’m buying new items for you every month (that would require a significantly higher investment). Instead, I focus on maximizing what you already own and making strategic seasonal updates as your needs evolve.
This is for: Executives, busy parents, public-facing professionals, or anyone who wants to stop thinking about what to wear and focus on literally anything else. You want someone anticipating your needs, keeping you current, and making sure you always look polished without the mental load.
How to join: By application only, and exclusively for past clients. Work with me first on a Closet Edit or Wardrobe Reset. If we’re a great fit, you can apply for a partnership spot when one opens up.
WHAT CLIENTS ARE SAYING
Angela is my go-to person for any and all style guidance, whether I need a work look in a pinch, fun holiday outfits, or just everyday style ideas. She’s super collaborative, offering options and refining them with me until it clicks. She has such a great eye for elevating your personal style so you still feel like yourself, just better. I’m so grateful for her!
Angela—you are a styling genius!! I love this push of rewearing more of my existing items, and your styling advice on proportion felt like the fashion gods giving me permission. Thank you, thank you for your work here. My key takeaway is to start adding MORE pieces to my looks, I think I’m being too conservative with my styling to get the looks I want. And I love how you nailed the nuances of the Bay Area climate.
I was so happy with the mix of outfits—from workwear to date night and I especially loved the errands day outfits—so much of my needs are for casual days, and I will feel so much more chic in these combinations than just my jeans and sweater uniform. Your eye for color, texture and proportion is amazing, and you spotted things I never would have put together. These all feel so wearable and I can’t wait to try out the combinations.
Not only did Angela fully understand my lifestyle demands and aesthetic taste but also described alternatives to the looks she created for me. Her recommendations for new pieces were very close to the wishlist I had shared with her and she came up with looks that I will wear a lot. None of the looks were too ‘out of my comfort zone’ (which is a concern I normally have when working with a stylist). Overall, this lookbook was even better than I had expected and I got so much inspiration on what to wear in the upcoming season!
Loved working with Angela for these amazing looks—many combos I’d never considered, using pieces I already own—as well as some fantastic recommendations on what to add that would help me extend my wardrobe even more. Especially love that for many outfits she gave multiple options and other ideas on how to style. I did this because I started a new job and now I have a ton of new inspo!! Highly recommend!
FREQUENTLY ASKED QUESTIONS
How do I book? Navigate to this page to book any of my services. After purchasing, you’ll be able to schedule your session.
I don’t see a service that fits what I need. Can you still help? Of course. I also create custom styling packages—including lookbooks, seasonal edits, travel capsules, and more—for clients who need something outside of the standard menu. Book a free discovery call and we’ll figure out what makes sense.
Are you virtual or in-person? Everything is virtual (via FaceTime or Google Meet), which means you can work with me from anywhere. In-person sessions are available in San Francisco for an additional $150 per session. Email me for availability.
What’s your cancellation policy? Life happens—you can reschedule up to 24-hours before your appointment.
Can I gift a styling service to someone? Absolutely! Purchase a gift certificate here.
Can I add more time to my session? Yes, additional time can be booked at $300/hour for any service. Just let me know before or during our session and we’ll make it work.
Can I add shopping links to any service? Curated shopping links are available as an add-on across all services. For Styling Sessions, add up to 10 links for $200. For The Closet Edit, add 20 links across 5 categories for $300. For The Wardrobe Reset, add an additional batch of 10 links for $200.
What’s the difference between a personal stylist and a personal shopper? A personal stylist helps you maximize what you already own, guides you on how to create outfits with ease, and gives you the tools to maintain your wardrobe independently. A personal shopper focuses primarily on purchasing new items. My approach combines both—we start with what you have, then strategically add pieces that multiply your options.
Do I have to buy a whole new wardrobe? Nope. Most clients are surprised by how many outfits we create from what they already own. Shopping links are always optional and available as an add-on across all services. You decide how much to buy based on your budget.
What if my body is changing or I’m between sizes? We work with where you are right now and build flexibility into your wardrobe. I’m not here to dress your “goal body”—I’m here to make you feel confident in your current body.
I’m on a really tight budget. Can we still work together? Of course. I’ll help you prioritize what will make the biggest impact and work within whatever budget you have. The goal is to stop wasting money on things that don’t work, which actually saves you money long-term.
What if we work together and I want ongoing support? After any service, you can access my S.O.S. Hotline ($200/month) for continued help whenever you need it. If you want comprehensive monthly support, ask about joining the Style Partnership waitlist.
I have a really specific style concern (postpartum, corporate dress codes, modest dressing, etc.). Can you help? During your consult, we’ll talk through your specific needs and I’ll let you know if I’m the right fit. I’ve worked with clients navigating career changes, postpartum bodies, specific dress requirements, and everything in between.
Still have questions? Send me an email or DM. I typically respond within 24 hours.