Personal Styling
Hi, I’m Angela! I’m a San Francisco-based stylist who works with women virtually to solve one very specific problem: you have clothes, but nothing to wear.
I’ve spent well over a decade in the fashion and retail tech space as one of Stitch Fix’s first stylists (#12) and helped scale their styling team from 15 to 5,000 people. At Amazon, I launched their first physical fashion store and built a team of stylists to help customers with personalized style recommendations. Throughout my career, I’ve stayed hands-on as a stylist — working directly with clients while also building the systems that help stylists do their best work.
Getting dressed shouldn’t leave you stressed, running late, or second-guessing yourself.
You open your closet and feel overwhelmed, not inspired. You’re wearing the same three outfits on repeat while everything else collects dust. You keep buying things hoping they’ll fix the problem, but they just add to the clutter.
I get it. And I can help.
I work 1:1 with women to transform their closets from sources of stress into tools for confidence. We start with what you already own, identify what’s missing, and build a wardrobe that actually works for your real life.
Styling Services
I offer three core styling services designed to meet you wherever you are in your style journey:
Style Session ($300): 1-hour focused problem-solving
Wardrobe Reset ($1,200): Complete 4-6 week closet transformation
Style Partnership ($1,500/month): Ongoing monthly styling support
All services are virtual and available nationwide. In-person styling offered in the San Francisco Bay Area. Style Consults and Custom Lookbooks are also available.
STYLE SESSION
Solve a specific styling problem
$300 | 1 hour
There’s something driving you crazy: a piece you can’t figure out how to style, a closet full of separates that don’t talk to each other, or an event coming up and no idea what to wear.
What’s included:
60-minute video consultation where we tackle your specific challenge
Photos of every outfit we create
Personalized styling tips you can use again and again
3-5 curated shopping links if new pieces would help
Perfect for solving:
“I bought this and now it’s just hanging there” pieces
Shopping your own closet to create new outfits
Getting a second opinion before a big purchase
Last-minute event styling
Learning how to style a new trend or silhouette
Best for: You don’t need a complete wardrobe overhaul but need expert advice on a specific problem. Or you’re curious about working with a stylist but not ready for a big commitment.
WARDROBE RESET
Transform your closet into a wardrobe you actually use
$1,200 | 4-6 weeks (payment plan available)
You open your closet and feel overwhelmed, not inspired. You’re wearing the same 3 outfits on repeat while everything else collects dust. You keep buying new things hoping they’ll fix the problem, but they just add to the clutter.
What to expect when we work together:
Before We Meet:
Complete a comprehensive style questionnaire.
Audit your current wardrobe. You’ll get a self-led guide so you can prep at your own pace.
Week 1: Assessment & Outfit Creation
90-minute virtual styling session where we’ll:
Validate your Keep/Donate/Tailor decisions and discuss the “maybe’s”
Identify your wardrobe MVPs — the pieces earning their keep
Create fresh outfit combinations from what you’re keeping
You’ll get photos of every outfit we create + a prioritized shopping list with curated links for each priority item (typically 10-15 pieces organized by what will make the biggest impact.)
Week 2-3: Strategic Shopping (at your pace)
Shop for the gaps we identified using your prioritized list with curated shopping links
Unlimited text support for “should I buy this?” questions, fit checks, and alternative options if your size is sold out
I’ll help you avoid expensive mistakes and find exactly what you need — without the overwhelm of endless scrolling
Week 4-6: Integration
1-hour virtual try-on session to style your new pieces with what you already own
Create even more outfit combinations
Make sure everything works together
At the end of Wardrobe Reset, you’ll receive:
Custom digital style guide with personalized outfit formulas and styling tips
Photo lookbook of all outfits we created (20-30+ looks)
2 weeks of continued text support as you implement your new wardrobe
You’ll walk away with:
A closet that actually makes sense instead of overwhelms you
20-30+ styled outfits photographed and saved
Confidence to get dressed with ease
A clear understanding of what works for your body, lifestyle, and style
The ability to shop strategically instead of impulsively
This is for you if:
You’ve gone through a life transition (new job, postpartum, weight change, lifestyle shift.)
You’re tired of buying things that don’t go with anything.
You want to look put-together without thinking about it every morning.
You know you have good pieces — you just don’t know how to make them work.
This is NOT for you if:
You’re not ready to commit to a 4-6 week collaborative process.
You’re not ready to let go of things that don’t serve you.
You want someone to just tell you what to buy.
You want a complete wardrobe replacement (we maximize what you own first.)
STYLE PARTNERSHIP
Your personal stylist on retainer
$1,500/month or $4,200/quarter (payment plan available)
The most comprehensive, high-touch styling relationship. I proactively keep your wardrobe fresh, current, and ready for anything — from board meetings to date nights to last-minute travel.
Month 1: Foundation
1-hour personal style workshop to understand your life, goals, and aesthetic
2-hour wardrobe assessment + edit
Personalized shopping list and strategic plan
2-hour virtual try-on session to integrate new pieces
Custom style guide with outfit formulas specific to your lifestyle
20+ complete outfits created and documented
Months 2+: Ongoing Support
6-8 fresh outfit combinations delivered the first week of each month (I create new looks from your existing wardrobe tailored to your calendar and the season)
Unlimited texting support during business hours for quick styling questions
Proactive seasonal wardrobe updates (I’ll recommend 3-5 strategic pieces per season with curated shopping links before you even realize you need them)
Travel packing lists created for any trips
Event styling whenever something comes up
First access to new services and seasonal offerings
What’s NOT included: Style Partnership focuses on maximizing and strategically updating your existing wardrobe. This is not a full-service monthly shopping service where I’m purchasing items for you each month (that would require a significantly higher investment.) Instead, I provide strategic seasonal shopping recommendations and real-time support for purchases as your needs arise.
Best for: Executives, busy parents, public-facing professionals, or anyone who wants to stop thinking about clothes and focus on literally anything else. You want someone anticipating your needs, keeping you current, and ensuring you always look polished — without the mental load.
Payment options: $1,500/month or $4,200/quarter ($300 savings for quarterly commitment)
How to join: By application only, and only for past clients. Work with me first on any service $300+. If we’re a great fit, you can apply for a partnership spot.
Limited availability.
WHAT CLIENTS ARE SAYING
Angela is my go-to person for any and all style guidance, whether I need a work look in a pinch, fun holiday outfits, or just everyday style ideas. She’s super collaborative, offering options and refining them with me until it clicks. She has such a great eye for elevating your personal style so you still feel like yourself, just better. I’m so grateful for her!
I highly recommend Angela as a stylist. Not only did she fully understand my lifestyle demands and aesthetic taste but also described alternatives to the looks she created for me. Her recommendations for new pieces were very close to the wishlist I had shared with her and she came up with looks that I will wear a lot. None of the looks were too ‘out of my comfort zone’ (which is a concern I normally have when working with a stylist). Overall, this lookbook was even better than I had expected and I got so much inspiration on what to wear in the upcoming season!
Loved working with Angela for these amazing looks — many combos I’d never considered, using pieces I already own — as well as some fantastic recommendations on what to add that would help me extend my wardrobe even more. Especially love that for many outfits she gave multiple options on how to style or recommended other ideas in the notes section. I did this b/c I started a new job and now I have a ton of new inspo!! Highly recommend!
FREQUENTLY ASKED QUESTIONS
How do I book? Click any booking link above. You’ll choose your date and complete payment through my scheduling system.
I have no idea which service I need. Where do I start? Book a Style Consult ($75 for 30 minutes). We’ll talk through what’s frustrating you, and I’ll recommend the best solution. The consult fee gets credited toward any service $300+ when you book within 30 days.
Are you virtual or in-person? Everything is virtual (via FaceTime or Google Meet), which means you can work with me from anywhere. I do offer in-person styling in the San Francisco Bay Area for an additional fee. Email me for availability and pricing.
Do you offer payment plans? Yes, for Wardrobe Reset and Style Partnership. Just mention you’d like a payment plan when booking and I’ll send you options.
What’s your cancellation policy? 24 hours notice to reschedule or cancel.
Can I gift a styling service to someone? Absolutely! Send me an email and I’ll set up a gift certificate. Style Sessions and Custom Lookbooks make especially great gifts.
What’s the difference between a personal stylist and a personal shopper? A personal stylist helps you maximize what you already own, guides you on how to create outfits with ease, and gives you the tools to maintain your wardrobe independently. A personal shopper focuses primarily on purchasing new items. My approach combines both — we start with what you have, then strategically add pieces that multiply your options.
Do I have to buy a whole new wardrobe? Nope. Most clients are surprised by how many outfits we create from what they already own. For Wardrobe Reset, the shopping list is strategic and prioritized by impact — you decide how much to buy based on your budget. Even 2-3 key pieces can change the game.
What if my body is changing or I’m between sizes? We work with where you are right now and build flexibility into your wardrobe. I’m not here to dress your “goal body” — I’m here to make you feel confident in your current body.
I’m on a really tight budget. Can we still work together? Of course. I’ll help you prioritize what will make the biggest impact and work within whatever budget you have. The goal is to stop wasting money on things that don’t work, which actually saves you money long-term.
What if we work together and I want ongoing support? After any service, you can access the SOS Styling Hotline ($150/month) for continued help whenever you need it. If you want comprehensive monthly support, ask about joining the Style Partnership waitlist.
I have a really specific style concern (postpartum, corporate dress codes, modest dressing, etc.). Can you help? Yes. During your consult, we’ll talk through your specific needs and I’ll let you know if I’m the right fit. I’ve worked with clients navigating career changes, postpartum bodies, specific dress requirements, and everything in between.
Still have questions? Send me an email or reply to any newsletter. I typically respond within 24 hours.