What is Letters We Send Friends?

My honest takes on style, beauty, and life. No BS, no endless product hauls — just the stuff that’s actually worth your time and money.

I share practical style advice, curated edits of products I’d spend my own money on and actually use, and the occasional deep dive into styling concepts and why we buy what we buy. Think of it as that conversation you have with a friend who’s tried everything so you don’t have to.

Who Am I?

I’m Angela, a San Francisco-based stylist who works with women virtually to solve one very specific problem: you have clothes, but nothing to wear.

I’ve spent well over a decade in the fashion and retail tech space as one of Stitch Fix’s first stylists (#12) and helped scale their styling team from 15 to 5,000 people. At Amazon, I helped launch their first physical fashion store and built a team of stylists to help customers with personalized style recommendations. Throughout my career, I’ve stayed hands-on as a stylist—working directly with clients while also building the systems that help stylists do their best work.

What You’ll Get

Free subscribers get 2-3 newsletters a month with style insights, shopping edits, and honest recommendations.

Paid subscribers get everything above plus subscriber-only posts, full access to the archive, first dibs on my closet drops, and personal updates. Plus, you get special perks on my 1:1 styling services.

Free or paid, thanks for being here.

Work With Me

I also offer virtual personal styling services—from one-hour focused sessions to complete wardrobe transformations. If you’ve ever wanted expert help with your closet, see all services here.

Want to collaborate? Send me a note to chat about partnerships and sponsored content.